Competitive Field Intelligence

GekoPulse by ConnectRx

Competitive field intelligence
for complex sales environments

Your team sees it first — the competitor launch, the surgeon's frustration, the supply disruption, the pricing shift. GekoPulse turns their 10-second voice memos into structured, AI-categorised, urgency-scored intelligence that surfaces in real time — not at next quarter's review.

Capture. Analyse. Act.

Scroll to explore
The Field Intelligence Gap

Your team sees it.
Managers miss it.
Competitors act on it faster.

According to Crayon's 2026 State of Competitive Intelligence report, intelligence generated from the field — internal data, call insights and frontline observations — has overtaken competitor websites as the single most-cited source of competitive intelligence. Yet most organisations still have no systematic way to capture it. It dies in WhatsApp threads, forgotten emails, and in your team's heads.

54%
of teams now rank field-generated intelligence as their #1 competitive intelligence source — ahead of competitor websites.
79% vs 41%
Teams that share competitive intelligence weekly or faster achieve positive revenue impact at 79% — against 41% for monthly-or-slower. Frequency, not format, moves the needle.
82% vs 42%
Teams running AI agents in production or pilot achieve revenue impact at 82% — versus 42% for teams that don't. One of the widest gaps in the survey.

Source: Crayon, "The 2026 State of Competitive Intelligence" (9th Edition).

The Platform

GekoPulse closes the gap.

Purpose-built for complex, competitive sales teams. Ten seconds from observation to structured intelligence — no forms, no CRM fields, no typing in a hospital corridor.

Competitive Field Intelligence
GekoPulse voice-first field intelligence capture on mobile

Capture. Analyse. Act.

A team member finishes a customer visit and records a 10-second voice memo. AI transcribes it, sorts it, urgency-scores it and clusters it with related insights across the team. It surfaces on the manager command centre in real time — while the moment to act is still open.

  • Voice-first capture — competitor launches, clinician sentiment, supply disruptions, pricing moves. Photo capture for competitor displays and clinical evidence.
  • AI analysis — auto-categorised (Competitive, Clinical, Opportunity, Customer, Logistics), urgency-scored, sentiment-detected, theme-clustered.
  • Human validation — the AI proposes, the team confirms. Nothing goes live without human sign-off.
  • Manager command centre — trending topics, critical alerts, team activity and emerging themes, live. Push intelligence back to the field.
  • AI-suggested questions — GekoPulse reads trending themes and generates targeted questions for the team's next conversations, sharpening the loop with every submission.
  • Gamified contribution — XP, levels and streaks. Your team competes to contribute the best intelligence, not just the most.
Your team captures. AI analyses. Managers act. Teams compound.
10s
From observation to structured intelligence — one voice memo, no forms
5
AI categories — Competitive, Clinical, Opportunity, Customer, Logistics — scored and clustered automatically
3 ways
Capture by voice, text or photo — whatever's practical between visits
1st
Mobile-first by design — built for the field, not a desktop CRM adapted to it
Why It Matters

A better system
for the intelligence
you already have.

The teams winning at competitive intelligence don't have better information. They have a better system for capturing it, distributing it and acting on it — weekly, not quarterly. That's the system GekoPulse runs for you.

Voice-First, Zero Friction
A 10-second voice memo in a hospital corridor — no forms, no CRM fields, no typing. OpenAI Whisper transcribes instantly. Intelligence gets captured while it's still accurate.
Real Time, Not Next Quarter
Intelligence has a half-life. GekoPulse surfaces field insights on the manager command centre the moment they're captured — so the pattern is visible while the moment to act is still open.
AI Runs the Loop
Not writing content — running the intelligence loop. Capturing, categorising, urgency-scoring, clustering themes, and generating the next discovery questions. It gets sharper with every submission.
Human In the Loop
The AI proposes; the team confirms. Nothing goes live without human sign-off. It's a co-pilot that respects the team's judgement — not a black box.
Capture Becomes an Achievement
XP, levels and submission streaks. Your team competes to contribute the best intelligence, not just the most — so the capture habit sticks instead of fading after a fortnight.
Built for the Field
Mobile-first from day one — not a desktop interface crammed onto a phone. Your team between visits gets the same live picture of the market as managers at HQ.
Pricing

Introductory partner pricing
for early teams.

GekoPulse isn't another CRM to rip and replace — it's the missing competitive field intelligence layer that sits beside the one you have. We're onboarding a first cohort of complex sales teams on introductory partner pricing. Tell us about your team and we'll put together a plan.

The partner programme

Priced per seat so every team member can contribute intelligence — not just managers. Introductory rates for foundation teams, no lock-in contracts, and Australian-based support throughout.

What it replaces

A fraction of the cost of enterprise platforms like Veeva, Salesforce or IQVIA — because GekoPulse does one job well rather than trying to be the system of record.

Talk to us about pricing →

Onboarding & Adoption

A six-week programme that treats
your sales team as the customer.

Field intelligence tools don't fail on features — they fail because adoption gets handed to the client at go-live and left there. GekoPulse ships with a deliberate six-week onboarding programme, run by ConnectRx, where your team is the customer we have to win. Management gets a partner in the rollout, not just a set of logins — and by week six, capturing field intelligence is a habit rather than a mandate that fades after a fortnight.

Our approach

We don't train once and leave. Over six weeks we work alongside your managers and teams to embed the capture habit, calibrate what strong field intelligence looks like for your market, and get the command centre into the rhythm of the week. Adoption is measured and reported throughout — it's the outcome we hold ourselves accountable for.

What management walks away with
  • A team that's genuinely using it — adoption tracked week by week, not assumed
  • Managers fluent in the command centre: reading themes, actioning alerts, briefing the field
  • The capture habit embedded — a voice memo after a visit becomes automatic
  • A shared baseline for what strong field intelligence looks like in your market
  • By week six, a clear view of what the field is telling you that you couldn't see before

How the programme works →

Common Questions

Competitive field intelligence,
explained.

What is competitive field intelligence?
Competitive field intelligence is the intelligence generated by frontline sales teams in the field — competitor launches, pricing moves, clinician sentiment, supply disruptions and market dynamics — captured and analysed systematically so leadership can act on it. In Crayon's 2026 State of Competitive Intelligence report, field-generated intelligence overtook competitor websites as the single most-cited source of competitive intelligence, cited by 54% of teams.
How is GekoPulse different from a CRM like Veeva or Salesforce?
Legacy CRMs record what already happened. GekoPulse is built for the gap they don't address: capturing competitive field intelligence in real time. A team member records a 10-second voice memo, AI transcribes and categorises it, urgency-scores it and clusters it with related insights across the team, and it surfaces on a manager dashboard immediately — not at next quarter's review. It runs at a fraction of the cost of Veeva, Salesforce or IQVIA, with introductory partner pricing for early teams.
How do sales teams capture field intelligence with GekoPulse?
Your team captures intelligence by voice, text or photo straight after a customer visit — no forms, no CRM fields. AI transcribes and proposes a category (Competitive, Clinical, Opportunity, Customer, Logistics), an urgency score and a sentiment reading. They confirm, and the insight is live on the manager command centre in seconds.
Does GekoPulse replace the sales professional's judgement with AI?
No. The AI proposes; the team member confirms. Nothing goes live without human sign-off. GekoPulse is a co-pilot for the intelligence loop — capturing, analysing, surfacing and suggesting — while the team member stays in control of what is recorded.
How does GekoPulse make sure my team actually adopts it?
Every GekoPulse rollout runs through a six-week onboarding programme led by ConnectRx, in which we treat your sales team as the customer to be won. We work alongside managers and teams to embed the capture habit, get the manager command centre into the weekly rhythm, and report adoption throughout. By week six the habit is established and management has a clear picture of what the field is surfacing. More on the programme.
How much does GekoPulse cost?
GekoPulse is priced per seat so every team member can contribute intelligence, not just managers. We're onboarding a first cohort of complex sales teams on introductory partner pricing — contact us and we'll put together a plan for your team. There are no lock-in contracts, support is Australian-based, and it costs a fraction of enterprise CRMs like Veeva, Salesforce or IQVIA.
Get Started

See GekoPulse
in action.

Book a 30-minute demo and see how your team can turn field observations into real-time competitive intelligence — from the first voice memo to the manager command centre.

No lock-in contracts
Australian-based support
Secure & compliant

We'll be in touch within one business day.